Proactive Ltd - An SEO case study


Proactive Ltd first approached Backbone IT Group in November 2006 with the aim of increasing their brand visibility across the major search engines and boosting sales enquiries.

Having previously sought assistance from an SEO provider that failed deliver, the company was not ranking well for any popular search terms and was losing out to online competition.

Proactive Ltd are now ranked in the top 5 on both Google.co.uk and Google.com for many of the most popular search phrases for their industry, placing them ahead of a host of big-name competitors. As a result, their brand has gained recognition both nationally and internationally and online enquiries have started flooding in.

Proactive Ltd - search engine optimisation campaign

Our search engine optimisation strategy for Proactive Ltd has been designed to bring in a high volume of targeted enquiries, with search phrases specifically chosen to maximise the percentage of visitors who are interested in purchasing their services, i.e. ready to buy.

Proactive Ltd are a print and design company based in Bournemouth, UK. They provide a wide range of printing services, including brochures, flyers, catalogues and folders. In addition, their team of graphic designers produce marketing materials such as print and web designs.

A full website audit was carried out, in which every aspect of site design relating to search engine ranking was analysed, and a link building programme to develop vital high-authority inbound links is ongoing. As of March 2009, proactivepr.org are on the first page of Google for terms including:

  • "printing company"
  • "folder printers"
  • "graphic design company"
  • "brochure printers"

Although the Proactive Ltd SEO campaign continues to be a success, its performance is also protected by our unique guarantee, whereby payments are refunded should agreed ranking targets not be met. This safeguards Proactive’s investment and means that not only do their search terms have to reach the first page, we also have every incentive to keep them there.

For more details on this campaign or to find out what results other customers have had with our search engine optimisation services, contact our team today.

 Posted by Cliff Ley- ProActive PR
 

 

Last Updated : 25th March 2009

 
| Email Us Valid CSS! Valid XHTML 1.0 Strict