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Take a look at our SEO campaign results for Proactive PR.

View the case study.

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We pride ourselves on our reputation for delivering top quality IT solutions. It's why our large portfolio of satisfied clients keep coming back.

search engine optimisation

Stay ahead of the competition with the best search engine optimisation services.

Achieve Top 10 rankings on the major search engines for the most popular search terms and see your visitor numbers rocket.

Find out how you could benefit from the strongest guarantee in the SEO industry.

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conversion

Your website traffic is valuable; make the most of it. Convert more of your visitors into actual sales.  

Dramatically increase your return on investment by giving your customers exactlly what came for with our internet marketing package.

Find out how to turn your website into an ultra efficient sales tool - just like you originally imagined.

software development

Custom software development designed to fit your company's exact requirements.

Ranging from simple intranets through to complex integrated systems using multiple development technologies.
 

Improve business productivity; integrate your key functions and streamline your processes using the latest web-based applications.

the 2 secrets to increasing your online revenue...

or 'What Search engine optimisation, Internet marketing and Custom software development can do for me'

When you get down to it, there are two simple questions you need to ask yourself when planning your online marketing strategy. These are:

1. How can I attract enough of the right kind of traffic to my website?
2. How do I make the most of that traffic when it arrives?

Generating traffic

There are several potential sources of visitor traffic of which you can take advantage, including search engines (either natural search results or pay-per-click advertising), social networking sites, or other referrals.

Although it's often sensible to have more than one stream of web traffic to rely on, by far the most cost-effective method of bringing visitors to a website is achieving a high natural ranking on the search engines through search engine optimisation.

The huge benefits of search engine traffic are that it's

• highly targeted (your visitors will be interested in what you're offering; after all, it's exactly what they originally searched for)
• you know exactly how much you're paying (unlike pay-per-click advertising, you don't pay for each individual visitor - for websites at the top of the natural rankings traffic is free)
• you can pull in literally thousands of visitors using popular keyword 'search terms'

At Backbone IT Group we have hundreds of clients just like you who benefit from first page ranking on the major search engines. We are confident we can help you achieve Top 10 rankings on Google, Yahoo or MSN or your money back.

Although it's impossible to promise Top 10 rankings with absolute certainty, we do the next best thing; provide a guarantee that ensures you only pay for performance. We also keep you fully updated with frequent detailed ranking reports that help you keep tabs not only on your website position, but also on your major competitors.

Take our unique rankings challenge now for a free, no-obligation fixed price quotation for search engine optimization of your website.

Making the most of your traffic

Having made the effort to attract a healthy amount of traffic to your site, it's essential that you make full use of it.

Our in-house software team can offer additional improvements to productivity by providing you with a custom software development solution, from web-based applications to stand-alone databases, at an affordable price built to your own specification.

Many websites leak visitors due to poor design, wasting the investment they have made to attract visitors. A conversion rate marketing programme will fix these problems through continuous testing and improvement, consistently increasing profitability and ensuring potential customers aren't lost.

Without increasing the supply of traffic, conversion rate marketing or optimisation is capable of dramatically increasing your profitability, often in terms of multiples, by giving customers what they are looking for.

Need web design or copywriting services? Give your site a shot in the arm with delectable design and killer copy from our in-house web designers and professional copywriters.

To find out more about any of our services or for client testimonials contact us now. We don’t use call centres or annoying computerised phone systems; you’ll get an immediate response and you can speak to a real person.

In today's competitive Internet marketplace is SEO enough?

Search Engine Optimisation (SEO) and Search Engine Placement (SEP) are terms used to describe the practice of modifying, or ‘tuning’, invisible and visible website content according to the search terms and phrases it is required to be found under. Some parts of this process are on-site; the modifying of the actual website – some work involves establishing links from other websites to yours.  Careful work with site content that is efficient (and useful for the site visitor), organic and well structured is usually the first step of a long, but well worthwhile journey to becoming a website of authority status. The most important search engines are, Google, Yahoo and MSN, in that order.

Search Engine Marketing (SEM) is a natural evolution from SEO, but is more far-reaching in terms of using other methods to achieve a high numbers of visitors and general exposure such as Pay Per Click, article and directory submission, online press releases, inclusion in social media sites and other media exposure – these last few examples have been labelled as Social Media Optimization (SMO).

Conversion Rate Marketing (CRM), sometimes referred to as Website Optimization, is the science of detailed analysis of a website to create goal setting and funnelling strategies of website traffic. Often involving intensely detailed website visitor data (metrics), a cyclical refinement process can be created though multivariate testing, heat maps and other methods that constantly refine and improve site structure, navigation, text content, ‘calls to action’, persuasion paths and other elements of design geared to convert more web visitors and massively reduce bounce rate.  Raising visitor retention from 5% to 40% (and often more) on any particular web page makes interesting reading from an ROI viewpoint.

Last Updated : 14th May 2008