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Yahoo has launched a new website targeted specifically at a female audience.

Yahoo Shine, aimed at women aged between 25 and 54, publishes a selection of lifestyle stories for what Yahoo has identified as a key demographic for the company. (more…)

Microsoft is poised to increase its takeover offer for search rival Yahoo, predict Citigroup.

The financial analysts believe the deal is now close to going ahead at a higher price than the original $44.6 billion bid in February. (more…)

Google is well placed to ride out the falls currently affecting the worldwide economy, according to their CEO.

Speaking to reporters in Sydney, Eric Schmidt explained that despite the gloomy economic outlook, the wide distribution of industries advertising on Google means the company is not particularly susceptible to recession. (more…)

Google has again expressed fears for the future of the Internet should Microsoft’s proposed takeover of Yahoo go ahead.

Although Microsoft’s $44.6 billion bid was rejected last month, talks are continuing between the two companies with an eventual deal widely expected. (more…)

Microsoft and Yahoo senior executives met on Monday to continue talks on Microsoft’s multi-billion dollar takeover bid for their search rival, report Reuters.

The discussions were the first between the companies since the Yahoo board rejected an unsolicited offer of almost $45 billion in February. (more…)

The number of visitors to US news and media websites has increased markedly over last year, according to figures from Hitwise.

The internet analysts report that audience share has risen 22 percent when compared to February 2007. (more…)

The cost to businesses of using paid search placement is on the rise, according to a US marketing firm.

A study by Oneupweb suggests that inflationary pressures and higher competition in the PPC (Pay-per-click) market will continue to push up prices. (more…)

Ask.com is to withdraw from competiting against Google in the keyword search market and return to its ‘question and answer’ roots, it has been reported.

As a result of the restructuring, the company will shed 40 jobs, which is around 8 percent of the existing workforce. (more…)

Website analytics firm Compete has been taken over in a $75 million deal, it has been announced.

The company has been bought out by market research group Taylor Nelson Sofres plc (TNS). (more…)