SEO, Website Content Optimization
& Software Development

Google has launched a new service that helps advertisers discover the key visitor demographics of sites they plan to advertise on.

Google Ad Planner, which has been released as an invitation-only beta, will also suggest other sites that fit the advertisers’ criteria. (more…)

Microsoft has begun the fight to stop the recently announced Google-Yahoo ad-serving agreement going ahead, reports Reuters.

The day after the deal was unveiled, Microsoft reportedly emailed political advocacy groups to complain that it would not be in the interests of competition in the search advertising sector. (more…)

Yahoo has finalised a deal with Google which will see it carrying Google’s online advertising alongside its own search results.

The agreement comes after months of negotations with Microsoft and will effectively end the Seattle company’s interest in Yahoo. (more…)

The position of Yahoo co-founder and CEO Jerry Yang is under threat, with billionaire investor Carl Icahn calling for changes to the company’s board.

Icahn, who leads a group of shareholders dissatisfied at the way Yahoo’s management handled Microsoft’s recent takeover attempt, has proposed a new slate of board members which will be voted on at the Annual Shareholders Meeting on August 1.
(more…)