Archive for November, 2008

Baidu in paid search scandal

Friday, November 28th, 2008

Chinese search giant Baidu.cn is fighting to save its reputation after state media accused it of selling high rankings to unlicensed medical services; to the detriment of public health.

Several unlicensed providers have taken advantage of Baidu’s ‘Pay for Performance’ (P4P) scheme to buy their way into the rankings for popular search terms, putting the search engine’s users at risk from expensive and often useless medical products and procedures. (more…)

Google Trends Predict Flu Outbreaks!

Friday, November 14th, 2008

Google has revealed that the company’s search frequency service, Google Trends, can detect flu outbreaks up to two weeks faster than traditional surveillance methods.

For those who have never heard of Google Trends, this is a free facility that allows people to view search trends by keywords or phrases. (more…)

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