Archive for September, 2009

EU adviser backs Google trademark ads

Tuesday, September 22nd, 2009

Google to launch new OSAn adviser to Europe’s highest legal court has backed Google’s policy of allowing advertisers to bid on trademarked terms.

Google has faced criticism for its decision to open up bidding on trademarked names on its pay-per-click advertising service and is involved in legal dispute with several firms, including the owners of fashion brand Louis Vuitton. (more…)

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