Archive for the ‘SEO’ Category

PageRank and why you shouldn’t worry about it

Friday, October 26th, 2007

Google_PageRankThis week has seen widespread speculation in the online community over an update to Google’s PageRank which seems to be taking place at the moment, whereby a number of high profile websites have seen their PageRank drop dramatically.

For anyone unfamiliar with the concept, PageRank is an approximate measure of a site’s importance based on the number and quality of inbound links it receives. The theory is that important ‘authority’ sites will receive more and better links than sites with less valuable content: high authority = high PageRank. If you have it enabled on your Internet browser’s toolbar, you can see a site’s PageRank as that little green bar representing values from 0 to 10.

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