Google Adwords / PPC advertising

For an instant boost to your website traffic, Pay Per Click advertising such as Google's Adwords or Microsoft's AdCenter can provide an excellent short-term answer.

What is Pay Per Click (PPC advertising)?

When you perform a search on any of the major search engines, as well as their natural listings they also display adverts or ‘sponsored links’ that are related to what was searched for at the top and side of the results page. Each time a visitor clicks on one and is taken to your site, the advertising company pays for the privilege.

How Adwords / PPC can help you

A PPC campaign is a guaranteed, affordable and immediate way to get visitors to your site. As your sponsored ads are directly linked to what the visitor was searching for they also have the advantage of producing targeted, qualified prospects likely to be interested in what you have to offer.

maximise your profit

Paying for each visitor means you need to make the most of them. A properly run PPC campaign requires knowledge of how users respond to paid listings, how they will react to content on arrival at your site, and the best practices for converting visitors into sales. To minimise cost and maximise your profit, your bids and target phrases must be properly managed.

There is no substitute for improving your natural rankings with Search Engine Optimisation (SEO) but PPC advertising can be a useful stop-gap for generating business in the short-term. Over the long-term we recommend you focus on Search Engine Optimisation for a far more cost effective return on investment.

If you are interested in giving your sales a lift with an Adwords / PPC campaign or would like to discuss improving your search rankings with SEO why not email us now?

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Last Updated : 12th May 2008

 
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