Search Engine Optimisation

Search engine optimisation (SEO) is the practice of achieving higher quality or increased levels of visitor traffic from the natural / organic search engine results. Usually this means improving the search rankings of a website for keyword phrases important to their field of business or interest.

The process of SEO can be broadly split between on-site and off-site optimisation: on-site work focuses on the technical aspects and content of the website itself, whereas off-site optimisation concentrates on external factors such as sourcing inbound links.

On-site SEO encompasses a variety of issues, from making sure title tags and headings are correctly formatted and carrying out keyword research to ensuring there is enough quality, keyword rich content for the search engines to index. Linking structure is also particularly important, with the number and composition of internal and outbound links being looked at.

As search engines and the online marketplace are constantly evolving, so is the discipline of search engine optimisation; many "best practices" (such as the use of meta descriptions and meta keywords) have become obsolete as the way search engines work has changed.

Likewise, techniques which were once seen as shortcuts to the top of the search rankings, like keyword stuffing and using link farms, not only now fail to work in most cases, they can incur ranking penalties and bans when detected by the search engines.

Use of optimisation techniques falling outside the guidelines of the major search engines is usually referred to as Blackhat SEO, with optimisation within accepted guidelines often called Whitehat or ethical SEO.

peace of mind

" iView Multimedia, a wholly owned subsidiary of Microsoft, came to Backbone IT Group to improve their website rankings for their most difficult search terms- to find out what happened click here"

iView-multimedia

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Your SEO results are backed by our money back guarantee.

If any of your guaranteed search terms do not place in the Top 10 results on at least one of the three major search engines (either MSN, Yahoo or Google) we will refund your monthly payment for that search term in full.

Find out how you could benefit from a high quality search engine optimization service tailored exactly to your needs. Talk to us now. No pressure, no obligation. Free SEO quote.

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