Content Optimisation - Web Analytics

Clear, accurate data is a must for informed Internet marketing.

To make the changes that will improve your website’s effectiveness and convert higher numbers of visitors into customers you need access to clear, concise reporting on your visitor behaviour.

The web analytics service will tell you:

  • the most common navigation paths resulting in visitor conversions
  • which pages are frequently visited just before a sale/conversion
  • how visitors found each page and where they went next
  • how to set up visitor funnel processes
  • the number of visitors staying or leaving after viewing their first page on the site (bounce rate)
  • the length of time visitors are viewing your pages
  • how many pages users are viewing in each browsing session
  • the popularity of each page on your site
  • which are the most common exit pages on your site
  • how changes to your site affect your conversion rates

Your reports will give you a concise, accurate insight into exactly how every page of your website is performing, enabling you to hone your Internet marketing and make continual, repeated increases to your bottom line profitability.

For more details on how the web analytics service can underpin your content optimisation and support website sales development email us now.

Take advantage of a first rate service backed by years of experience, solid guarantees and UK government accreditation

We pride ourselves on our reputation for delivering top quality IT solutions. It’s why our large portfolio of satisfied clients keeps coming back.

As an associate company member of the prestigious Lancaster University InfoLab21 Knowledge Business Centre, our in-house team has access to resources at the cutting edge of information technology.

Find out how you could benefit from a high quality service tailored exactly to your needs. Talk to us now. No pressure, no obligation.

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Last Updated : 4th July 2008

 
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