Backbone IT Group
a comprehensive timeline

Our History

COMPANY FOUNDED
1998

IN THE BEGINNING

The company was initially founded in 1998. We built our first client websites in the UK and US markets. Sites were hard-coded page-by-page in HTML and Yahoo! was the most popular search engine in the UK.
1998

FIRST SERVICES

We delivered our first services in a new field of 'Search Engine Optimisation' for Yahoo, Google and MSN (now Bing).

2001

OFFICES

The company incorporated and moved into offices in the White Cross, Lancaster where our head office remains to this day. Shortly after, we moved to set up an additional office in China. We're the first and longest established Western - Chinese web development & marketing agency.

2003

CHINA OFFICE

An official legal company status was approved in Nanjing, China

2004

SCHOOLS & COLLEGES

The company was approved by the UK government for E-Learning credits. With core values centring on providing web development and design which excel for both the client and the end-user alike, we supplied schools and education establishments with extranets.

2005

CHINA SERVICES

The China market was changing. Backbone IT Group first offered services to assist Western companies in gaining access to a challenging but rewarding Chinese online market.

2006

ASSOCIATES

The company gained ISO9001 status, was featured on Microsoft's website as a case study and became Lancaster University Infolab Associate Members. U.S. branch opened.

2007

PARTNERS IN CHINA

We became members of The China Britain Business Council and also Alipay partners, giving access to e-commerce facilities in China to Western firms. Clients expand from UK-centric to include mainland Europe, U.S. and APAC clients.

2008

RESEARCH & DEVELOPMENT

Research and Development grants awarded by the UK Government led us to research and develop live streaming scenarios.

2010

ALL CHANGE

Our firm restructured. Backbone IT Group was acquired by Oxcliffe Ltd and, retaining most staff, was restructured as a close limited company.

2012

LONDON CALLING

An increasing client base led to the addition of office space in the capital to better serve London-centric clients.

2013

GOVERNMENT ADVISORS

Backbone IT Group became advisors on the UK government’s Department for International Trade (formally UKTI) E-export programme.

2015

ONWARDS & UPWARDS

The company remains committed to values of service to and engagement with you, the client, in the areas of web development and digital marketing for China and globally. 'Help the customer make the right decision' is the motto of staff who are always available to ensure smooth delivery of your services.

2017
PRESENT DAY

PLATFORM DEPLOYMENT

Existing software or new venture, we can code your new service platform or consult on existing platform deployment in China.

MAINTAINED HOSTING

Serving websites quickly to both China and home markets is achievable. Irrespective of your requirements, there's a solution.

RETAIL & E-COMM

Consumer trials, opinion leader outreach, WeChat stores & E-commerce payment integration are all part of an effective digital strategy.

MULTI-LINGUAL SITES

We can serve your other export languages too. Easy-to-manage, easy to scale, delivered through one CMS platform.