As a company with experience of helping brands to access the Chinese market online, and with its own luxury shopping portal for China, Backbone was invited to speak at the China-Britain Business Council event How to Take Your Fashion Brand to China in London on 17th June.
The well-attended event featured several leading brands, including New Look, Ted Baker, Gieves & Hawkes and Silver Cross, plus speakers from FT China Confidential and Deloitte.
Richard Unwin, Director of Backbone IT Group, spoke to the delegates about the changing face of the Chinese market, the challenges faced by companies seeking to access the market and the most appropriate ways to do so. The slides from Richard's presentation are available on request.
Richard Unwin of Backbone IT Group addresses the delegates
The event featured speakers from New Look, Deloitte, Ted Baker and leading Chinese organisations