Case Study

Global Sports Jobs


Global Sports Jobs is a specialist online recruiter for the sports industry internationally. Based in Central London, their business involves recruitment of candidates across the globe for major sporting institutions, companies and bodies.


Global Sports Jobs needed a complex jobs board developing for English and Chinese speaking markets due to legacy systems inability to cope with non-English character sets. Censorship also necessitated a hosting platform able to cope with Chinese as well as global internet demands.


After an initial requirements gathering exercise, Backbone IT developed a bespoke jobs platform from scratch, featuring application handling, applicant and recruiter interfaces, advanced search functionalities and automated job and marketing systems. All functionality needed to be replicated in both Chinese and English. With major clients including Decathlon, Puma, NBA and Adidas, the platform had to provide flawless recruitment and advertising opportunities. Additionally, the hosting platform and technical set-up needed to deliver quick load speeds to candidates and recruiters in and outside the Chinese censorship firewall. 


Using Backbone’s expertise in this area, the company is making huge strides in a specialist market in the Chinese space. Further expansion is planned in China and additional language versions of the software are also in the pipeline.


Existing software or new venture, we can code your new service platform or consult on existing platform deployment in China.


Serving websites quickly to both China and home markets is achievable. Irrespective of your requirements, there's a solution.


Consumer trials, opinion leader outreach, WeChat stores & E-commerce payment integration are all part of an effective digital strategy.


We can serve your other export languages too. Easy-to-manage, easy to scale, delivered through one CMS platform.