Case Study

ShopperTrak

Background

Part of Global 2000 company Tyco’s retail services arm, Shoppertrak's business involves management of shopper movement and sales data in real time. After global merger activity, the company serves all regions of the globe and have ongoing web management and global digitial marketing objectives.

Objective

A partner was sought to oversee global website merger, as various digital assests were brought together. This involved direct coding and upgrading of all gloabl websites for Europe and Asia-Pacific inlcuding China. Of core importance was to retain existing SEO and branding prominence from legacy digital assets.

 

Approach

Comprehence reworking and recoding of exisiting website assets was undertaken, including the combining of different legacy website code and pages now owned by the company. A rebrand was undertaken across the resulting brand website. Technical consultancy was also provided to other 3rd party service providers and stake holders throughout the company's global operations.

Correct re-implementation and redirecting strategies were employed on a country by country basis to ensure all search reanking performance was maintained and enhanced.

Result

Backbone IT manage all Asia Pacific, China and European website operations, which includes technical service provision across a suite of multi-language websites. Digital marketing activites are undertaken in a variey of countries, which includes search optimisation and conversion rate strategies. Full hosting, backup, maintenance complete the service portfolio.

PLATFORM DEPLOYMENT

Existing software or new venture, we can code your new service platform or consult on existing platform deployment in China.

MAINTAINED HOSTING

Serving websites quickly to both China and home markets is achievable. Irrespective of your requirements, there's a solution.

RETAIL & E-COMM

Consumer trials, opinion leader outreach, WeChat stores & E-commerce payment integration are all part of an effective digital strategy.

MULTI-LINGUAL SITES

We can serve your other export languages too. Easy-to-manage, easy to scale, delivered through one CMS platform.