Be seen on China's largest search engine
Baidu natural optimization for U.S. companies

Baidu SEO & Pay-Per-Click

With full market and keyword analysis together with ongoing review and fine-tuning, you can be sure your company will be seen in the right place to maximize your exposure. Backbone IT Group aim to help your company to present and promote itself appropriately within China, avoiding pitfalls whilst maximizing online branding and exposure.

Your Chinese SEO campaign for Baidu will establish key search phrases at the top of Baidu for relevant searches, ensuring prominence for your company above competitors in the market. But it's important not to rush in - is your target market online, how do they search, which terms have most traffic, are your competitors there? Getting the foundations right is just as important as the ongoing optimization and link building service we provide.

Your China Search Marketing program service can include:

  • Creation of optimal Chinese search terms;
  • Baidu traffic analysis;
  • Context-sensitive Chinese translation;
  • Online competitor analysis;
  • On-site search engine optimization implementation;
  • Ongoing monthly Chinese-language link building;
  • Monthly progress reports & review. PPC reporting considers cost-per-conversion, cost-per-click and click through rates.

Where our company makes the difference for your success is the ability to correctly target culturally and sector specific key-phrases, search volumes and assess competitors strategies. 

Where to host?

Many are aware of the Chinese government's censorship of the internet. As a result of this, many Western-hosted sites are blocked or load very slowly. Thus, an important part of Baidu's ranking algorithm takes website load speed into account.

Before embarking on your campaign, we'll make sure your site is appropriately hosted to enable good indexing and ranking with Baidu. As a company with a long-standing presence in China, Backbone are able to secure Chinese and Hong Kong hosting on our customers' behalf to ensure any barriers to entry are removed. Check out the information here or contact us to start your ranking journey.

A trusted partner in China

Although holding great promise, the Chinese online market has proved difficult ground for many Western companies. The barriers to entry to the Chinese market are many - complex language, unique culture and a different legal system. You will benefit from dealing with a long-established company able to offer a comprehensive Chinese search engine marketing package. Our extensive knowledge of the Chinese market, to which we have dedicated significant time and resources over a number of years, means our China Search Marketing and SEO package is the most comprehensive available.

Cover the market

Baidu isn't the only kid in town. It's once unassailable 80% market share has fallen as other local Chinese search engines have grown. We'll naturally optimize and report to you on rankings for the 360 Search and Sogou search engines too. That way, your business will have most of the market covered.

Baidu Pay-per-click

Using Baidu Pay-Per-Click is a powerful way to access the market. Using in-depth market research, you'll be soon targeting the terms that matter to a Chinese audience. Our China team will handle budget and marketing whilst our Western team will feedback full KPI review on the success of your campaign.


Existing software or new venture, we can code your new service platform or consult on existing platform deployment in China.


Serving websites quickly to both China and home markets is achievable. Irrespective of your requirements, there's a solution.


Consumer trials, opinion leader outreach, WeChat stores & E-commerce payment integration are all part of an effective digital strategy.


We can serve your other export languages too. Easy-to-manage, easy to scale, delivered through one CMS platform.