Search optimization still closes best of all digital marketing activities.
Get proven SEO results from a hugely experienced team

Search Engine Optimisation still drives most online sales

The difference that skilled SEO can make to the quantity and quality of your website traffic is remarkable.It's still the most important driver of online sales.

At Backbone, a core expertise is in technical SEO, and since 1998 we have achieved outstanding results for hundreds of clients in the most competitive sectors you can imagine by applying our optimization processes with trademark attention to detail.

A Pay-per-click strategy to measure and increase sale/inquiry can turn around profitability and is closely allied with Conversion Rate strategies. You'd invest if every £1000 you invested brought back £5000 more profit, right?

There is no secret to what we do except knowing what we’re talking about – from keyword research and site structure audits, to backend technical appraisals and content consultancy, we maximize the ranking potential of your site.

Traffic & targeting

Whether 'natural' search or pay-per-click, the highest conversion to sale or inquiry comes from aligning the customer's Google search to your search result listing, and further to your landing page and overall website content. We bring experience and focus to your digital efforts.

Customer service

Regular contact is something our clients tell us they really appreciate, responding to changes in your requirements and keeping you fully updated with monthly consultancy reports. Our team is always available at the end of the phone or by email, whatever your preference.

No lengthy contracts

Flexibility is key in the modern business world and you won't be tied into a long SEO or PPC contract- working on a rolling monthly basis.


Existing software or new venture, we can code your new service platform or consult on existing platform deployment in China.


Serving websites quickly to both China and home markets is achievable. Irrespective of your requirements, there's a solution.


Consumer trials, opinion leader outreach, WeChat stores & E-commerce payment integration are all part of an effective digital strategy.


We can serve your other export languages too. Easy-to-manage, easy to scale, delivered through one CMS platform.