How exactly do Chinese consumers view your brand?
What the market in China makes of your product or service is vital information for any market strategy. It truly makes a difference to getting the best from your marketing spend.
We've assembled a variety of customer group cohorts covering different age groups, demographics, sectors and regions to provide outstanding qualitative market research. You won't need to guess about your offering to your target sector - you'll know what to push and what to change.
The feedback your company will receive will remain confidential - the results of any study are not 'in the wild'. Unless there are certain aspects of the findings you really want your market research cohort members to shout about, then we can do just that.
Feel confident in getting your market approach right and make the launch and marketing phase of your company's China journey so much more profitable.You'd be amazed at the number of Western companies who don't do research. That's where you can steal a march on them.
Market Knowledge
Know what the market thinks and how it will react to your offering before you commit to marketing launch. It's not the same as Western markets - you'll be fully in the picture.
Cost-effective
If you've got a fundamental part of your offering wrong, getting confidential feedback from potential customers will save a lot of money in the short, medium and long term.
Beat the Competition
Many Western companies have no idea why their Chinese marketing budgets never deliver returns as expected. Your company can get results from the off. Get in touch to make a start.
CASE STUDIES
Established for close to 20 years, we have a wealth of experience to help your business. Check out our case studies.