Why Use Backbone IT Group?

China is a huge opportunity for Western businesses if you can get your campaign and its delivery right.

Make sure everything goes to plan by working with a partner with a deep, first-hand understanding of the cultural and technical challenges posed by the Chinese market, who have seen and done it all.

Not a one-trick pony, we deliver global digital marketing and web development services to international clients.


China & UK Offices

Backbone have had our own staff on the ground in China since 2003, allowing us to combine the ease of dealing with UK staff with the local knowledge of native Chinese staff for a smooth, expert service. With our own team, we can adapt quickly to market changes in China.


Marketing Expertise & Accreditation

Backbone IT Group are accredited e-Export Advisors for the UK Government's Department for International Trade (formerly UKTI). Also featuring on their YouTube channel for exporters, we offer impartial advice on using digital marketing to export. Successful campaigns have been deployed all over the world in web development, SEO, pay-per-click, conversion rate optimization and social media in a wide range of sectors including manufacturing, retail and service industries.

We're associate company members of Lancaster University's InfoLab21 ICT Group and were approved by the Department of Education for school-related project delivery. We're also MODX CMS accredited developers. 


Case Studies

Backbone have worked with an enormous variety of clients, delivering first-class results for companies of all shapes and sizes, in a range of different sectors globally and in China. Our web development work has been a case study on Microsoft's website. Click here to check out some of the companies we've worked with.


Technical Knowledge

What separates us from most digital agencies is our understanding of the nuts and bolts of websites and servers; vital knowledge to deliver fast, reliable service to global, especially Chinese, internet users.

Whether diagnosing connection issues, building locally-hosted web libraries or blocking the malicious traffic that can frustrate an otherwise well-planned campaign, we have the experience to keep you online and visible.


We Wrote the Book

We are longstanding members of the China-Britain Business Council, frequently speak at their events and were invited to contribute our knowledge to their official Doing Business in China handbook; literally writing the book on Chinese online marketing.

Other speaking engagements include the Department for International Trade (formerly UKTI), EU SME and various trade bodies.



While we pride ourselves on our robust, professional working practices – essential for software development – we are also very flexible and easy to work with. We are happy to shape our service depending on your needs and to work with existing in-house or 3rd party web teams. We recognize that things change and plans need to adapt with them – that is certainly the case in China!


Existing software or new venture, we can code your new service platform or consult on existing platform deployment in China.


Serving websites quickly to both China and home markets is achievable. Irrespective of your requirements, there's a solution.


Consumer trials, opinion leader outreach, WeChat stores & E-commerce payment integration are all part of an effective digital strategy.


We can serve your other export languages too. Easy-to-manage, easy to scale, delivered through one CMS platform.