Why Use Backbone IT Group?

Why use Backbone IT Group?

China is a huge opportunity for Western businesses if you can get your online delivery right.

As your partner, we have a deep, first-hand understanding of the cultural and technical challenges posed by the Chinese market built up over two decades. Our services are comprehensive, delivering managed server infrastructure, web development, and digital marketing services to international clients.

Read our case studies

Marketing expertise & accreditation

Backbone IT Group is a provider to the UK Government's Department of International Trade's (DIT) EISS Support Services for China and is featured on their UK Trade & Investment YouTube channel for exporters. We offer impartial advice on using digital marketing to export.

We work with Lancaster University and are longstanding members of the China-Britain Business Council (CBBC), speaking frequently at CBBC, DIT, EU SME and trade body events and contributing to business publications, Backbone IT Group is also an accredited developer and are ISO9001 compliant.

Technical knowledge

What separates us from most digital agencies is our understanding of the nuts and bolts of websites and servers; vital knowledge to deliver fast, reliable service to Chinese internet users. Whether diagnosing performance issues, building locally-hosted web code or maintaining infrastructure, we have the experience to keep you online and visible.

We pride ourselves on our robust, professional working practices while being flexible and easy to work with, with either existing in-house or 3rd party web teams. We recognise things change and plans need to adapt with them – that is certainly the case in China.

Case Studies & Testimonials

Backbone has worked with an enormous variety of clients, delivering first-class results for companies of all shapes and sizes, in a range of different sectors. Our web development work has been a case study on Microsoft's website. 

With a strong business-to-business focus, our clients range from Fortune Global 500 companies to SMEs. Click here to check out case studies of some of the companies we've worked with. 

Global Reach

Backbone IT Group has had our own staff on the ground in Nanjing, China since 2003, allowing us to combine the ease of dealing with Western staff with the local knowledge of native Chinese staff for a smooth, expert service. We can adapt quickly to market changes in China.

With UK and US offices managing Western clients' service requirements, you can be confident in receiving quality customer care.

Related Services


Ensure global brand consistency while mitigating risk with fall-back planning needed to operate in China's censored environment


Quickly adapt to stay on the right side of Chinese law with robust regulation compliance. Comply with China's large scale changes to corporate and personal data.

Marketing & PPC

Focus your paid strategy to effectively target the business user. Gain Baidu PPC exposure with full English-language KPI reviews on your campaign’s success.