Delivering global business to China

THE experts in accessing China’s online market for over 20 years

Find out why Backbone IT is the best

Experts in China Localisation

Speed Up & Localise

Serving websites & data quickly to the China market is our specialism. Adapt your company to China with a quick loading web presence optimised for local usability.

Web Development

Deliver your China-optimised web development through our solid understanding of Chinese infrastructure & internet usability.

Maintain Your Network

Extend your team’s capabilities with our China web server and tech support. Remote back-ups and disaster recovery plans ensure the security of your digital assets.

Engage on WeChat

Present your corporate brand correctly & engage with clients through our professional, B2B content. WeChat is the must-have marketing channel for any business in China.

Break free from constraints of operating in China

We bring China-market capability to your technical and development teams. With a strong business-to-business focus, our services combine digital performance and delivery with security and risk management.

For over 20 years, we have provided Western service levels combined with China-market expertise, so you can lead the field in a fast-changing digital landscape.

DEPLOYMENT

Ensure global brand consistency while mitigating risk with fall-back planning needed to operate in China's censored environment

DATA COMPLIANCE

Quickly adapt to stay on the right side of Chinese law with robust regulation compliance. Comply with China's large scale changes to corporate and personal data.

Marketing & PPC

Focus your paid strategy to effectively target the business user. Baidu PPC, Weibo or WeChat exposure with full English-language KPI reviews on your campaign’s success.

CHINA-WEST INTEGRATION

Integrate China digital activity into your global operations through our solid understanding of Chinese infrastructure, APIs and scripting.

We empower business to fully integrate their China activities

Give your online China operation full visibility for senior management and marketing teams.


Liaising with your Western and China offices, we extend your team's capabilities with fully supported web servers, web dev, corporate marketing, data compliance and risk mitigation.

Ready to see how Backbone IT Group can transform your China performance?

Global enterprises rely on Backbone IT Group

Resources

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5 ways to succeed with Baidu PPC
Are you a global marketing manager tasked with managing your company's online presence in…
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Baidu performance improvements signal positivity for 2023
Baidu's quarterly revenues to 31st December stood at 33.08 billion yuan, just ahead of the market's…
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5 Reasons to use Alibaba Cloud web servers in China
Alibaba Cloud, also known as Aliyun (阿里云) is the largest cloud computing company in China…