For over 20 years, THE experts in accessing China’s online market
Unparalleled local knowledge with Western customer service, find out what makes Backbone the best.

Click HERE to see our full range of services

WEB DEVELOPMENT

With a solid understanding of Chinese infrastructure and usability, we have the experience to take your web platform into the China market.

LOCALISATION

Take your company brand to China with a quick performing web presence optimised for local usability. We'll ensure you stand out for the right reasons.

DIGITAL MARKETING

WeChat, Baidu or Weibo, the digital landscape is different in China. We focus your strategy to effectively target your end user and bring visibility.
CORE SERVICES
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WHAT DO YOU NEED?

PLATFORM DEPLOYMENT
Existing software or new venture, we can code your new service platform or consult on existing platform deployment in China.

MAINTAINED HOSTING
Serving websites quickly to both China and home markets is achievable. Irrespective of your requirements, there's a solution.

MULTI-LINGUAL WEBSITES
We can serve your other export languages too. Easy-to-manage, easy to scale, delivered through one CMS platform.

BAIDU PPC
Our China team will handle budget and marketing whilst our Western team will feedback via full KPI reviews on the success of your campaign.
In a fast-changing digital landscape, you'll benefit from our 20 years of China expertise. We provide the confidence of Western service levels combined with global reach.
Fit-for-purpose, robust web and server solutions with targeted, effective digital marketing with performance. We're with you and your team for the long term.

With specialist knowledge in China web development and website performance , our in-house teams provide specialist maintained hosting, coding development, localised design and digital marketing for Western corporations.
OUR CLIENTS
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OFFICES:

Hamilton House | Mabledon Place | Bloomsbury
London | WC1H 9BB

Cameron House | White Cross
Lancaster | LA1 4XQ

8/F Jinling Aisa Pacific Tower Center
2 Hanzhong Road | Gulou District Nanjing 210005
南京市鼓楼区汉中路2号亚太商务楼8F,邮编：210005

100 Church St | 8th Floor
New York 10007

PHONE:

UK: 0845 0573371 | 020 8820 1458

China: 025-69869007

US/ Canada: Toll Free 1 877 413 1158

International: +44 1524 65533

Support UK (24 hrs): 0845 0573371
Support Int'l (24 hrs): +44 845 0573371

EMAIL:

enquiries@backboneitgroup.com

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© 2022 Backbone IT Group
Backbone IT Group is a trading name of Oxcliffe Ltd
Company Registration No. 7921365 England & Wales