Get Your Business in Front of the Chinese Audience
Expert Baidu Pay-per-Click Advertising & Management for US Companies

Baidu Pay-Per-Click
// Advertising Setup & Management

Baidu advertising offers a quick, easy and proven way to access the huge Chinese market, giving your business valuable exposure to millions of Chinese internet users.

Working with Backbone IT Group, you will benefit from the expertise of a company with over two decades of experience in China, to get a PPC campaign that delivers results.

Assisted account setup

We will guide you through the Baidu application process and our Chinese staff will liaise with Baidu to translate documents, provide maximum clarity on the process and setup the account in your own company name rather than via a third-party.

Market benchmarking

Prepare for your successful entry into the market with a comprehensive benchmarking report. What is the competition doing and which keywords are they targeting? Who and where are your audience? How does your website perform in different Chinese cities and provinces? Let's find out!

Keyword research

Context-sensitive translation and keyword research carried out for you by native Chinese speakers. You'll advertise only on the keywords your customers are using to find you - you won't waste money on literal translations of your English keywords that Chinese users would never search.


Frequent updates and insights on your campaign performance from your English-speaking consultant. Get an overview of which keywords and ads are working best, plus strategic advice on areas you should be targeting.

Campaign optimization

Maximize your ROI with conversion-focused optimization. With a data-driven campaign, we can focus your resources in the areas that bring you sales or enquiries; highlighting areas for improvement and acting to change any inefficient ads to successful ones. 

A trusted partner in China

You don't need to worry that the Chinese online market has proved difficult ground for many Western companies. Although the barriers to entry to the Chinese market are many - complex language, unique culture and a different legal system, you will benefit from dealing with a long-established company able to offer a comprehensive Chinese search engine marketing package. Our extensive China pay-per-click package is the most comprehensive available.


Existing software or new venture, we can code your new service platform or consult on existing platform deployment in China.


Serving websites quickly to both China and home markets is achievable. Irrespective of your requirements, there's a solution.


Consumer trials, opinion leader outreach, WeChat stores & E-commerce payment integration are all part of an effective digital strategy.


We can serve your other export languages too. Easy-to-manage, easy to scale, delivered through one CMS platform.