Search Engine Optimisation and Marketing
'What can search engine marketing do for me?'
When you get down to it, there are two simple questions you need to ask yourself when planning your internet marketing strategy. These are:
- How can I attract enough of the right kind of traffic to my website?
- How do I make the most of that traffic when it arrives?
SEO - Generating Website Traffic
There are several potential sources of visitor traffic of which you can take advantage, including search engines (either natural search results via SEO or pay-per-click advertising), social networking sites, or other referrals.
Although it's often sensible to have more than one stream of web traffic to rely on, by far the most cost-effective method of bringing visitors to a website is achieving high natural rankings on the search engines through search engine optimisation.
The huge benefits of successful SEO search engine traffic are that it's
- Highly targeted - (your visitors will be interested in what you're offering; after all, it's exactly what they originally searched for)
- You know exactly how much you're paying -(unlike pay-per-click advertising, with natural search engine optimization you don't pay for each individual visitor - for websites at the top of the natural rankings traffic is free)
- You can pull in literally thousands of visitors using popular keyword 'search terms'
At Backbone IT Group we have hundreds of SEO clients just like you who benefit from first page ranking on the major search engines. We are confident our services can help you achieve Top 10 search rankings on Google, Yahoo or MSN or your money back.
Although it's impossible for any search engine optimisation company to promise Top 10 rankings with absolute certainty, we do the next best thing; provide a guarantee that ensures you only pay for performance. We also keep you fully updated on your search engine optimisation campaign with frequent detailed search engine rankings reports that help you keep tabs not only on your website position, but also on your major competitors.
Take our unique SEO rankings challenge now for a free, no-obligation fixed price quotation for search engine optimization of your website.
Search Engine Optimisation in Chinese
You can tap into the massive Chinese online marketplace with Search Engine Optimisation in Chinese and Chinese language website services too. During the next five years, the number of companies using Chinese search marketing is predicted to increase at a compounded rate of 17% per year. There's already over 270 million Chinese internet users with an appetite and purchasing power that is staggering.
Western companies that begin to tap the Chinese online market now should see a sharp increase in their ROIs in the near future. We can provide you with everything necessary to enter the Chinese market, from website hosting in China, the required Chinese ICP licence, Chinese web design to Chinese SEO and internet marketing.
Get your Chinese SEO quote now.
Conversion Rate Optimization
Having made the effort to attract a healthy amount of website traffic through SEO, it's essential that you make full use of it.
Our in-house software team can offer additional improvements to productivity by providing you with a custom software development solution, from web-based applications to stand-alone databases, at an affordable price built to your own specification.
Many websites leak visitors due to poor design, wasting the investment they have made to attract visitors. A conversion rate marketing (or, conversion rate optimization) programme will fix these problems through continuous testing, optimization and improvement, consistently increasing profitability and ensuring potential customers aren't lost.
Without increasing the supply of traffic conversion rate marketing or optimisation is capable of dramatically increasing your profitability, often in terms of multiples, by giving customers what they are looking for.
Need web design or online copywriting services? Give your site a shot in the arm with delectable design and killer copy from our in-house web designers and professional copywriters.
To find out more about any of our SEO, CRM or software development services, or for client testimonials contact us now. We don't use call centres or annoying computerised phone systems; you'll get an immediate response and you can speak to a real person.
Is SEO enough in today's competitive Internet marketplace?
Search Engine Optimisation (SEO) and Search Engine Placement (SEP) are terms used to describe the practice of modifying, or tuning, invisible and visible website content according to the search terms and phrases it is required to be found under. Some parts of the search engine optimisation process are on-site; the modifying of the actual website - some work involves establishing links from other websites to yours (known as off-site SEO). Careful work with site content that is efficient (and useful for the site visitor), organic and well structured is usually the first step of a long, but well worthwhile journey to becoming a website of authority status. For SEO purposes the most important search engines are, Google, Yahoo and MSN, in that order. Backbone IT Group also undertakes Chinese website design and Chinese SEO for the major Chinese search engines - Baidu.cn, Google.cn and Yahoo.cn.
Search Engine Marketing (SEM) is a natural evolution from search engine optimisation, but is more far-reaching in terms of using other methods to achieve a high numbers of website visitors and general exposure such as Pay Per Click, article and directory submission, online press releases, inclusion in social media sites and other media exposure - these last few examples have been labelled as Social Media Optimization (SMO).
Conversion Rate Marketing (CRM), sometimes referred to as Website Optimization, is the science of detailed analysis of a website to create goal setting and funnelling strategies of website traffic. Often involving intensely detailed website visitor data (metrics), a cyclical refinement process can be created though multivariate testing, heat maps and other methods that constantly refine and improve site structure, navigation, text content, ‘calls to action’, persuasion paths and other elements of design geared to convert more web visitors and massively reduce bounce rate. Raising visitor retention from 5% to 40% (and often more) on any particular web page makes interesting reading from an ROI viewpoint.
Search Engine Glossary, a glossary of the most common terminology found in the web design and SEO industry. Listed in alphabetical order, we aim to provide the most accurate information about each term. A completely free resource, we will update this at times when new terminology becomes common place, if you would like to see a term added please get in touch.