WeChat marketing strategy - how to create an effective B2B campaign
If you are a global marketing manager tasked with getting results from your company's WeChat presence in China, the best strategy to leverage…
5 ways to succeed with Baidu PPC
Are you a global marketing manager tasked with managing your company's online presence in…
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Baidu performance improvements signal positivity for 2023
Baidu's quarterly revenues to 31st December stood at 33.08 billion yuan, just ahead of the market's…
Is Chinese localisation still important?
China's proficiency in English is improving fast, but how important is it to still localise…