Social media in China is an extremely powerful tool to build your brand and create loyalty amongst your online community. It's the main way of interacting & keeping in touch, both socially and in business.
The phenomenon of 'internet word of mouth' is so much more powerful in China than in the West. Many trust the views of their contemporaries more than anything else. Knowing that is one thing, knowing how to use it to your advantage is another. That's where we help.
You'll no doubt be aware that Western social media is largely blocked in China - Twitter, Facebook and the like. The equivalents you'll be using are WeChat, Weibo, Youku as well as the myriad of forums and bulletin boards.
Our team are experienced in identifying where your potential client base hang out, what drives their interactions and what make them tick. We'll help develop your social media strategy and goals. Baidu SEO or Pay-Per-Click can work well in combination to drive traffic & followers.
Key Opinion Leaders, known as 'KOLs', are vital to helping your brand get traction, especially if you are new or relatively unheard of. Our social marketing team use the direct approach, personal contacts and in-depth research in social media circles relevant to your sector to create that highly desirable brand exposure of being recommended by the online movers and shakers.
We create and repurpose content to engage your audience, create community and draw then into your brand. Exciting, current and informative - regular quality posts and high readership figures are just as important to show others that your brand has traction.
E-commerce shoppers in China love a good deal. You can leverage this to your benefit and take the opportunity to create priceless user-generated content through intelligent discounting offers, competitions and seasonal campaigns.