Harnessing the power of Chinese social media in China represents an exciting route to market for your business. With WeChat now boasting close to 700 million active users and with family and friends word of mouth being critical in online purchasing decisions, the potential of using WeChat e-commerce as part of your China strategy is huge.
With two-thirds of Chinese online audience shopping via mobile device, embracing the mobile-only world of WeChat is a vital part of any strategy and augments any PC-orientated marketing you may choose to do.
The e-commerce market in China is predicted to exceed Europe and the US put together in 3 years' time. The savvy business embraces China's social media sales opportunities rather than repeating marketing methods from home which don't work for the Chinese audience.
With 31% of WeChat users* using the platform for purchasing actions, combining a coherent content-driven social media campaign with a WeChat E-commerce store is the smart choice for retail clients looking to build operations in the Chinese market.
WeChat's users choosing to purchase via the app has doubled over the last year. The blistering rise of WeChat - dominating social media in China within 3 years - means that a WeChat store is the smart place to be.
The WeChat payment system, known as 'Lucky Money' integrates directly with users' own accounts, meaning e-commerce basket purchases are processed directly from users' pre-entered payment details giving a smooth and speedy checkout process.
The WeChat E-commerce platform integrates seamlessly with your WeChat social media presence, with users able to directly navigate to store pages from social media account and posting activity.