Web software development aligned for speed & reliability in China

Reach your Chinese audience effectively

Support to deliver localised web design & software to China

Our web development team helps global firms take opportunities in China whilst minimising risk. Providing web-technical expertise, they fill any gaps in your in-house capabilities.

Whether the requirement is web software coding, a localisation of an existing development or a new website, this page outlines the key elements of our web development process and how it can help you.

China expertise with Western project management

There can be many daunting aspects to working in China's digital space. Common fears include:

  • Cultural and communication issues between Chinese and Western partners;
  • Issues with quality and standards;
  • Loss of project control and lack of visibility;
  • Lack of true ownership after project delivery.

We provide Chinese deployment & know-how on the ground, coupled with Western project management and quality control provided through a Western project lead. Our way of working aims to de-risk the opportunity of China web development for your organisation.

To ensure you get the project you want, we deliver via professional project management processes throughout the entire planning, development and deployment stages. Agile development methodologies and procedures based on ISO 9001 accreditation provide quality throughout.

Take opportunities, minimise risk

For over two decades, we've been able to stay at the forefront by following the latest online in-market trends online, investing in skills renewal and retaining our team's experience in delivering fit-for-purpose solutions. Backbone IT Group is the longest-established Sino-Western digital company by far, with more than 20 years of operation in-market. Our programming team was originally set up in Nanjing, China in 2003.

Our mission is to assist our global clients to take the opportunities offered by the Chinese market whilst minimising risk. Clear-thinking, flexible & responsive, we develop independently as an outsourced partner or as consultants. We have account management in English in both European and US timezones and offer support within China too.

Localisation experience

Our service provides solutions to overcome China's operational hurdles.

One of the key issues affecting Western-developed web projects is usability for the target audience in China. Slow loading or, in the worst cases, unusable websites are common. Latency and censorship provide challenges to global companies. Even the most experienced software houses will produce poor-performing projects if programmers have never confronted delivery and testing within China's unique online environment.

Our deployment expertise includes:

  • China-first. New-build web developments are delivered with usability and speed at the forefront;
  • Migration of existing websites and web applications into China;
  • Troubleshooting web timeouts and usability on China-West API calls, dynamic and data-driven applications;
  • Existing CMS speed optimisation (including WordPress sites).

Back yourself

Use our team as your support in China with full infrastructure and maintenance packages.

A key question for technical and senior management teams is project ownership and maintenance post-delivery. Company stakeholders can be located in either the West or China. Ongoing operation of any development is frequently passed to staff without expertise in technical maintenance in China.

As your staff have time demands and competing priorities, our service ensures web content and updates are not ignored. As server and web software becomes outdated, vulnerabilities are found and the potential exploitation by hackers becomes a security threat to your company. We have infrastructure management and maintenance support in place to underpin your China project once it's delivered. A full suite of support is available:

With well over 20 years of web design & software development experience in China and the West, we have a track record of successful projects. Attention to detail and local specialism form the backbone of what we do.

With clients ranging from Global Fortune 500 through to SMEs, our developments have been showcased on the Microsoft website. We're frequent speakers on China at trade events, accredited by Government and other bodies and have a breadth of experience to help deliver your project on time.

For further questions on how our service can help your business, get in touch with us and our team will be glad to help.

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